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Case Studies

Here's what
the work looks like.

Real companies. Specific numbers. Before and after. No vanity metrics or cherry-picked data.

OmniFlowAI

Positioning sprint

AI automation platform for ops teams. Live 11 months before we worked together.

6

customers when we started

1k+

organic clicks/month after 30 days

2 wks

sprint duration

Before

  • 6 paid customers after 11 months live
  • Homepage headline: 'The AI platform for modern teams' — describes every AI tool in existence
  • No ICP definition. Sales pitches changed by the conversation.
  • Near-zero organic traffic. No meta descriptions. No blog.
  • Testimonials: 'I love it' — no numbers, no outcomes, no trust.

After 30 days

  • +1,000+ organic clicks/month
  • +Homepage now makes ops managers at 10-50 person teams say 'this is for me'
  • +ICP definition documented and shared across sales, product, and content
  • +Meta structure in place. First content pieces ranking.
  • +Signup rate moved from the homepage rewrite alone.

What we did

01

ICP definition from existing customers

Interviewed the 6 customers they had. Found the pattern: ops managers at 10-50 person companies using multiple disconnected tools. Not 'modern teams.' That specific person.

02

Homepage positioning rewrite

New headline, subheadline, and copy structure built around the ICP's moment of need. The specific wall they hit that sent them looking. Tested against three positioning angles before shipping.

03

SEO foundation from scratch

Keyword architecture mapped to what the ICP actually searches. Meta structure across all pages. A 12-topic content plan they could execute without external help.

Sintra AI

Positioning sprint

Full case study being written. Coming soon.

Your turn.

Start with a 48h audit to find what's broken, or jump straight into a positioning engagement if you already know.