
Positioning Sprint
Your product does something real. But nobody can explain it in one sentence — including you. The right people land and bounce. The wrong people click around confused. The homepage has been rewritten twice and still doesn't feel right. That's a positioning problem. Two weeks fixes it.
Pricing
$10,000
Under $2M ARR
You're pre-product-market fit. The right message unlocks the next stage.
$20,000
$2M – $10M ARR
You have traction. Positioning at this stage compounds every other channel.
Custom
Above $10M ARR
Let's talk about scope. The stakes are higher; the work goes deeper.
Two weeks. Fixed fee. No retainer. One client at a time.
Start here
30 minutes. I look at your site before we talk. You get a straight read on what's broken and whether this is the right fit — before anyone spends a dollar.
Book the callOr start with a $297 positioning audit if you're not ready for a call.
Diagnosis
You've changed the homepage headline three times and none of them feel quite right.
You explain the product differently depending on who's asking.
Your site says 'seamless', 'powerful', or 'AI-powered' somewhere. You know it does.
An investor, advisor, or potential customer has asked 'so what does it actually do?'
Your ICP is 'companies that need X' — a category, not a specific person in a specific situation.
Competitors' sites look and read basically like yours.
The right people land and bounce because they can't tell in five seconds if it's for them.
You've been live six months. Organic traffic is still under 500 visits a month. The product isn't the problem.
If three or more of these landed, it's a positioning problem. That's fixable.
Process
Days 1 – 3
Diagnosis
I go through your site, your existing customers, your competitors, and your search footprint. No questionnaire — I tell you what I find. Most founders are surprised how much is visible from the outside.
Days 4 – 10
Build
ICP document. One-line positioning statement. Homepage headline and subheadline rewrite. Copy structure for your two most important pages. Keyword architecture. You review at the midpoint — no surprises at delivery.
Day 14
Handoff
Everything delivered in writing. One working session to walk through it together. One week of async follow-up for questions and iterations. You leave with something you can implement that day.
We love our customers ♥
AI automation platform — live almost a year before we worked together.
Before
6 paid customers after a year live
Homepage described features, not who needed them
No ICP definition. No SEO structure.
Near-zero organic traffic
30 days later
1,000+ organic clicks/month
Homepage converts the right visitor in 5 seconds
Signup rate moved
Content foundation ready to compound
Tell me what you're building and where you're stuck. I'll review your site before the call and tell you what I see first.