ChatGPT doesn't know
your product exists.
More of your buyers are using AI models to research and shortlist products in your category. If you're not inside those answers, you're not in their consideration set — no matter how good your product is. GEO fixes that.
Why this is happening
Your competitors get cited. You don't.
Ask ChatGPT or Perplexity to recommend a tool in your category. Odds are your competitors show up and you don't — not because their product is better, but because their content is structured in a way AI models can read and cite.
You're invisible to the new search.
More of your buyers are using AI for research instead of Google. If you're not inside those answers, you're not in their consideration set — even if your product is exactly what they're looking for.
Nobody told you the rules changed.
GEO isn't about keywords. It's about structured data, citation-ready content, authoritative answers to the questions your buyers are asking, and consistent entity presence across the web.
What you get each month
Citation audit
I query ChatGPT, Perplexity, and Claude with the questions your buyers actually ask. We document exactly where you appear, where competitors appear instead, and where the gaps are.
Structured data layer
Schema.org markup for your product, services, pricing, FAQs, and people. This is the primary signal AI citation engines use to identify and trust your entity.
Citation-ready content
Definitional content pieces — the authoritative answer to the questions your buyers ask AI models. Written to be cited, not ranked.
Entity authority building
Consistent entity presence across Wikidata, Crunchbase, LinkedIn, and vertical directories. AI models triangulate trust from multiple sources.
Monthly citation tracking
Every month: re-run the citation audit, document what moved, update the content and structured data accordingly. AI models retrain — your presence has to keep up.
First citation results typically visible within 60–90 days.
How citation engines decide who to recommend
They have to know you exist
Structured data, consistent entity signals across the web, and presence in authoritative sources tell AI models your product is real and what it does.
They have to trust your answers
Citation-ready content answers the exact questions your buyers ask. Not marketing copy — definitive, authoritative answers the model wants to quote.
Models retrain constantly
GEO isn't a one-time fix. AI models update their training data. Monthly audits track what changed and adjust content and structured data accordingly.