The Wix alternative
for when what you need is an app
Wix hands you a website in seconds. Here a team plans your product as boards, then builds code you own.
Wix’s plans and AI builder read on wix.com, 17 September 2026. Wix localises prices; the ladder here is the one shown to us.
Wix generates a website.
We plan a product.
A sentence to Aria comes back as pages. A board is the page, and what it does.
The plan is a sentence
Which therapist, which slot, what happens when two patients want 09:00? The widget decides.
The plan is the page, drawn
Book a slot
ConfirmOpen on Thursday
A patient picks a slot before they make an account, never after.
You decide, on the board, before Devi builds it. An imaginary clinic.
A website is pages.
A product is what they do.
Wix’s answer for the product is Base44, a Wix company. It plans in a chat. That comparison is its own page.
Wix, for the website
Pages, a booking widget, a store, hosting and care. If that is the whole job, it is the right tool.
The seven, for the product
Nadia draws every page and the data behind it. Devi builds it as Next.js with Postgres and accounts. Against Base44, Wix’s app builder.
Every Wix fact here
was read off Wix
Read on their own site, and dated.
wix.com/plans
Free with no card. Light, Core, Business and Business Elite, shown to us at $17.77 to $159.77 a month on annual billing. Payments from Core.
wix.com/ai-website-builder
Describe the business to Aria and get a site in seconds: pages, layout, copy. Then drag and drop. Bookings, payments, inventory built in.
base44.com, the footer
© 2026 Wix.com Ltd. Wix’s AI app builder is Base44. It has its own head to head here.
Every seat on a product team,
and you are in all of them.
Seven specialists. You direct all of them. Nadia and Devi are on every project.
Who this is for
Primary persona: Maria and Tom. Two people sharing one pipeline at a twelve-person company. Maria closes, Tom follows up. Neither has ever opened a CRM they liked.
What they are actually buying
- One list both of them trust, instead of two spreadsheets
- Knowing what to do next without a standup to decide it
- Something that survives one of them being on leave
Pain to mirror in the copy
- “Every CRM is built for a sales team of nine”
- Data entry that costs more than the deal is worth
- Reports nobody on a two-person team reads
Competitive frame
Not competing with Pipedrive on features. Competing on the half hour a week it takes to keep it true. The wedge is two people, one list, not “also works for small teams”.
Objections to answer before the fold
- “We already have a spreadsheet” → show the two-column import
- “What happens when we hire a third?” → seats, not tiers
Pipeline
New dealSorted by last touched. Nothing here is a stage nobody uses.
Visual direction for Anouk
- Mode: light, paper-first. This gets read at a desk, not on a phone
- Accent: one colour, used for state and nothing else
- Type: one humanist sans. Numbers tabular, so columns line up
- Density: eight deals on screen without scrolling
Reference
- Linear’s list density, Stripe’s number formatting
- Nothing that needs a second click to read a deal
Open questions before build
- Does a deal belong to a person or to the team?
- Is “won” a stage or a date?
- Do we show currency on every row, or once in the header?
Billing
Invoices
Plan table and invoice list stay two boards, not one.
keep them apart
Four screens to start: Pipeline, Deal detail, Pricing page, Schema. I have put the words on them, so read them before Devi sees any of it.
added 4 boardsBilling wants a plan table and an invoice list, so that is two boards, not one. Drawing both.
added Billing, InvoicesNadiaincluded
Jonah
Deviincluded
Theo
Anouk
Rosa
KitWix against
HuntingHydra.
Their column comes from their own site.
| Wix | HuntingHydra | |
|---|---|---|
| What it is | A website builder | A product team on a canvas |
| What the plan is | A sentence to Aria | Boards on a canvas |
| What you get | A site in the Wix editor | A Next.js repo you own |
| Your own logic and data | Built-in apps | Whatever the boards say |
| Time to a live URL | Seconds | After the boards are approved |
| Free tier | Yes, no card | Three days free, every agent on |
| Hosting and support | Included, 24/7 care | A live URL with SSL |
| Collaborators | 2 to 100 | One seat runs all seven |
| Templates | 1000’s | Drawn for you, from your brief |
| An AI app builder | Base44, a Wix company | This |
Where Wix fits,
and where we take over
The honest split, and our answer to each.
A website in seconds
Aria takes a sentence and hands back pages, layout and copy. We take a conversation and hand back boards.
It is free to start
No card, hosting and the editor included. Three days here, every agent on.
Hosting, domain, care
A free domain for a year, 14-day money back, 24/7 customer care. We give you a URL.
Bookings, store, payments
All in the box from Core. If the store is the whole product, Wix has it on day one. If it is one page of a bigger product, that page is a board here.
Collaborators
Two on Light, a hundred on Business Elite. One seat here directs seven specialists.
Still not sure?
Three days free, every agent on. Draw the boards, watch the build, then decide.
What people ask
before they switch.
What is the best Wix alternative?
If you need a website, Wix. If you need an app with its own data and logic, one that plans it as boards and builds code you own.
Is Wix free?
Yes, with no card. Paid plans were shown to us from $17.77 a month on annual billing on 17 September 2026. Wix localises prices, so check your own.
Can Wix build an app?
Wix’s AI app builder is Base44, a Wix company. It plans in a chat and meters each message. It has its own page here.
Is HuntingHydra a website builder?
No. It plans a product as boards, forms and pages included, then builds it as a Next.js app with Postgres, accounts and a live URL.
What does HuntingHydra cost?
Three days free, then $20 a month on the model you already pay for. We do not meter the runs.
Wix builds the website.
This plans the product, then builds it.
Three days free.