HuntingHydra
HuntingHydraHuntingHydra
GTM ENGINEERING SPRINT · 2 CLIENTS / MONTH

Growth compounds on the right channel. Most founders find it by accident.

You're not doing too little. The channel was never validated for your ICP.

We audit what has signal, write the hypothesis, and design the experiment. One channel, one test, a verdict in thirty days.

// pick one channel. name the win. test it.

Start the sprint →See how it works
Channel audit
ICP-channel fit
Written hypothesis
Experiment design
↯ no channel hopping↯ no gut feel growth↯ no six months with no verdict↯ no playbooks built for someone else's ICP↯ no 'we should try LinkedIn'↯ no busy work disguised as growth↯ no 'let's give it another month'↯ no hypothesis left unwritten↯ no channel hopping↯ no gut feel growth↯ no six months with no verdict↯ no playbooks built for someone else's ICP↯ no 'we should try LinkedIn'↯ no busy work disguised as growth↯ no 'let's give it another month'↯ no hypothesis left unwritten
Head 03 / 06

GTM Engineering: the head that picks the right field.

Every other head works harder when you're on the right channel. Every other head wastes effort when you're not.

Hydra head representing GTM Engineering: channel strategy for founders03Head 3 / 6 · channel strategy

The wound

GTM Engineering

“You're active on three channels. None of them are clearly working.”

The pain

You're not doing too little. You're spreading thin across channels that were never validated for your ICP. The playbook said be everywhere. Now you're everywhere and growing nowhere.

The cut

Audit what has signal. Map ICP behavior to channels. Write one hypothesis. Design the 30-day test with a defined win condition. That is GTM. Everything else is motion.

Do you have a GTM problem?

01

You're active on three channels. None of them are clearly working.

02

You launched a content strategy six months ago. You still can't tell if it's doing anything.

03

You tried ads. They felt expensive. You stopped. You're not sure if you gave up too early.

04

Your LinkedIn posts get likes from peers, not buyers.

05

Someone told you SEO takes time. You're still waiting.

06

You have a growth hypothesis somewhere in a Notion doc. Nobody has tested it.

07

You're doing everything the playbook says. Nothing is compounding.

08

You keep adding channels. The pipeline stays the same.

Three or more. That's a GTM problem. Fixable in two weeks.

Channel auditICP-channel fit mapWritten growth hypothesis30-day experiment designSuccess metric definitionDecision frameworkChannel priority roadmapWritten playbook
The sprint

Audit. Fit. Hypothesis. Experiment.

Four steps. Two weeks. You walk away with a written bet, a designed test, and a decision rule. Not a slide deck. A playbook you can run.

GTM Engineering sprint
  1. 01

    Audit

    signal

    Map what you're currently doing across channels. Find what has signal versus what's just motion. Most founders are surprised by what they've been ignoring.

  2. 02

    ICP-Channel Fit

    fit

    Match your ICP's actual behavior to channel reality. Where do they spend time? How do they buy? Which channels can reach them before they're already evaluating competitors?

  3. 03

    Hypothesis

    write

    Write the bet. One channel. What the 30-day experiment looks like. What winning means in numbers. What losing means and what you do next. Named before a finger touches a keyboard.

  4. 04

    Experiment Design

    decide

    Define the test, the measurement, and the decision rule. The result tells you something clear: double down, cut, or pivot. No more 'let's give it another month.'

Channel audit✦ICP-channel fit✦Written hypothesis✦Experiment design✦Decision framework✦Channel roadmap✦Growth without guesswork✦One channel, one test✦Channel audit✦ICP-channel fit✦Written hypothesis✦Experiment design✦Decision framework✦Channel roadmap✦Growth without guesswork✦One channel, one test✦
PROOF.md

What the sprint delivers.

Not a strategy deck. Three things you can act on the day you receive them.

30 days
From kick-off to a channel verdict
vs the six to twelve months most founders spend finding out the wrong way
1 channel
Tested per sprint
One bet, named and designed before the sprint starts. No spreading thin.
You own it
After the sprint
Every audit, hypothesis doc, and experiment design is yours. Written playbook included.
MANIFESTO.txt
$ cat why_channel_strategy_is_broken.md

Most founders do not have a growth problem.

They have a channel problem.

They are busy on the wrong channel for their ICP. They are measuring the wrong thing. They are waiting for results from a test that was never designed to produce a verdict.

The fix is not more content. It is a written hypothesis and thirty days to prove it.

What we believe.
  • Trying three channels at once→ One channel, one hypothesis, thirty days
  • Growing by posting and hoping→ Growing by testing and deciding
  • Gut feel channel selection→ ICP-channel fit, mapped and written
  • Six months of content with no verdict→ Four weeks with a defined win condition
  • "We should try LinkedIn"→ "Here is what the LinkedIn experiment proves and at what cost"
  • Copying what worked for someone else→ Testing what fits your ICP and stage
// TL;DR: GTM Engineering is not spray and pray. It is a channel audit, an ICP-fit map, a written hypothesis, and an experiment designed to produce a real decision. Built in two weeks. Owned by you. Run with or without us.
the-model.txt
HuntingHydra
// how it works

Positioning and channel. Same brain.

The founders who fix your positioning are the same ones who define your channel strategy. No briefing chain. No translation loss between the message and the motion.

The stack
AhrefsLinkedIn Sales NavApolloClayPostHogStatsigGA4n8nClearbitFigma
WHY_IT_WORKS.md

Message and channel.
Decided together.

Channel strategy built on broken positioning just reaches more people with the wrong message. Positioning fixed without a channel plan sits on a homepage nobody finds. Both problems solved in the same sprint by the same people.

  • 01The same founders who fix your positioning define the channel strategy. No handoff, no translation loss.
  • 02Every sprint ships with a written prediction. If it misses, the wrap call explains exactly why.
  • 03One channel, one test. If it wins, we build on it. If it loses, you know something worth paying for.
  • 04Fixed scope means the hypothesis is agreed before the sprint starts. No discovery theatre.
  • 05Optional outbound build: if the experiment points to outbound, we build the Clay pipeline on top.
PRICING.json

GTM engineering sprint. $5,000, two weeks.

Scrape, enrich, personalize, book. A pipeline that runs without daily babysitting.

Fixed scope, fixed price, success named in writing before the work starts. It begins with the $500 Broken-Layer Audit, credited in full.

Start with the audit →All sprint tiers →
FAQ.txt

Questions before you summon.

Channel audit, ICP-channel fit analysis, growth hypothesis, and experiment design. We figure out which channel fits your buyer and stage, write the test with a defined win condition, and hand you a playbook to run it.

SEO and GEO are channels. GTM decides whether those channels are the right ones for your ICP right now. You might finish the GTM sprint and find that SEO is exactly the right move. Or you might find it is not. The point is to know before you spend six months finding out.

One distribution motion: organic search, LinkedIn, cold outbound, paid social, content, community, partnerships. We pick the one most likely to work for your ICP and stage, then design the experiment around it.

A failed experiment with a written hypothesis is the most valuable thing you can buy. You know which channel to cut, why it did not work, and what to try next. That is not failure. That is learning without wasting a year.

Yes. Channel strategy amplifies whatever message you have. Wrong angle: even the right channel fills the pipe with the wrong buyers. The GTM + Positioning tier fixes both in one sprint.

The sprint designs and launches it. For ongoing execution, we offer channel-specific retainers and the outbound build add-on. The sprint is a build you own, not a managed service.

Two weeks because the scope is fixed. One channel, one hypothesis, one experiment. No six-week discovery. No stakeholder alignment. The bet is named on day one.

Send an email. You'll know in three sentences.

Every engagement starts the same way.

The Broken-Layer Audit: 72 hours, a written verdict on whether positioning, product, or findability is costing you growth, and the fix plan. Credited in full toward any sprint.

$500flat · 72 hours

Where do you think it's broken? Tick anything that feels familiar.

Checkout opens next. The 72 hours start when access arrives.

Prefer to talk first? Schedule a call

Nothing materially broken, no charge. Full audit details → · Sprint pricing →

Try it yourself first

The GTM methodology — as AI prompts.

Same frameworks we use in every sprint. Use them with Claude, ChatGPT, or Gemini. $29/month unlocks all of them.

GTMprompt

Demo Script

Stop touring. Start proving.

GTMprompt

LinkedIn Outreach

Signal-first DMs that book calls.

GTMprompt

LinkedIn Outreach (Batch)

Paste a list. Get a week of DMs.

Browse all GTM skills →Get full access — $29/month
After the sprint

One channel. A verdict. Something to build on.

No more adding channels and hoping. One motion, validated. The next step is obvious. That is what thirty days with a written hypothesis buys you.

Six-headed hydra sleeping peacefully after the GTM engineering sprint