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GTM ENGINEERING SPRINT · 2 CLIENTS / MONTH

Your outbound is broken. We build the machine that fixes it.

Manual prospecting, generic templates, garbage reply rates. An SDR burning 40 hours and booking two meetings.

We build the system: scrape, enrich, personalize, book. One build, then it runs.

// clay + instantly + ai copy. two founders, two weeks, fixed.

Start the sprint →See how it works
Scrape exact ICP
AI-written first lines
Warm inbox setup
Replies route to calendar
↯ no stale lists↯ no generic first lines↯ no 2% reply rates↯ no 12-person SDR team↯ no prospecting by hand↯ no 'I came across your profile'↯ no spray and pray↯ no VA doing your outbound↯ no burning your ICP↯ no stale lists↯ no generic first lines↯ no 2% reply rates↯ no 12-person SDR team↯ no prospecting by hand↯ no 'I came across your profile'↯ no spray and pray↯ no VA doing your outbound↯ no burning your ICP
Head 02 / 06

GTM Engineering: the head that fills the pipe.

Most GTM engineers can't write. Most copywriters can't build. We do both. That gap is why your outbound sounds like everyone else's.

Hydra head representing GTM Engineering, automated outbound built for B2B SaaS02Head 2 / 6 · automated outbound

The wound

GTM Engineering

“An SDR burns 40 hours a week and books two meetings.”

The pain

Cold outbound is broken. Manual prospecting, generic templates, garbage reply rates. Most GTM engineers can't write. Most copywriters can't build. That gap costs you every single week.

The cut

AI scrapes, enriches, personalizes, books. One-time build, then it runs forever. We write the message AND build the system: the combination the market cannot offer from one place.

Do you have a GTM problem?

01

An SDR burns 40 hours a week prospecting. Twelve emails go out. Two get opened.

02

Reply rate is under 2%. You keep tweaking subject lines. Nothing moves.

03

Your best closer spends most of their time finding leads, not closing them.

04

You bought a list. It was stale. Half the emails bounced.

05

Every 'personalized' email sounds like every other 'personalized' email.

06

You hired a VA for prospecting. The output looks like it.

07

Your CRM is full of contacts nobody has actually talked to.

08

You know the ICP. You just can't reach them at scale without burning them out.

Three or more. That's a GTM problem. Fixable in two weeks.

Clay workflow (built and live)Instantly campaign setupICP signal definitionEnrichment waterfallAI personalization layerWarm inbox infrastructureReply routing + booking flowWritten playbook for tuning
The build

Scrape. Enrich. Personalize. Book.

Four steps. One sprint. You own the entire system after delivery. We write the copy AND wire the infrastructure. Both, in two weeks.

GTM Engineering pipeline
  1. 01

    Scrape

    find

    Clay pulls your exact ICP from LinkedIn, Apollo, G2, Reddit, job boards, or wherever they live. Intent signals, technographic data, recent hiring patterns. Not a list you bought in 2022.

  2. 02

    Enrich

    context

    Each lead gets layered with context: recent news, funding rounds, tech stack, open roles, pain signals. The kind of detail that makes a cold email feel like it was written by someone who did homework.

  3. 03

    Personalize

    write

    Claude or GPT writes a first line (and sometimes the whole email) that references something real about the company or person. Not 'I noticed you work at...' Actual specificity.

  4. 04

    Send & book

    close

    Instantly (or Smartlead) sequences the outreach with warm inboxes, reply detection, and auto-follow-up logic. Replies route to your calendar. Interested leads get a booking link, not another email.

Clay workflow✦Instantly campaign✦AI-written first lines✦Warm inbox infrastructure✦ICP signal targeting✦Reply routing✦Booking flow✦Written playbook✦Clay workflow✦Instantly campaign✦AI-written first lines✦Warm inbox infrastructure✦ICP signal targeting✦Reply routing✦Booking flow✦Written playbook✦
PROOF.md

What the build delivers.

Numbers from live systems we've built and run.

8–15%
Reply rate on warm sequences
vs 1–2% industry average for generic outbound
3 days
From build kick-off to first emails sent
Clay workflow + Instantly campaign live within the first sprint week
You own it
After the sprint
Every workflow, table, and campaign is yours. We hand over a written playbook.
Full case study →
MANIFESTO.txt
$ cat why_outbound_is_broken.md

Cold email isn't dead.

Generic cold email is dead.

There's a difference between sending 500 emails to a bought list and sending 50 emails to exactly the right person with exactly the right line.

That difference is engineering.

What we believe.
  • Manual prospecting by the hour→ Automated scrape + enrich + send
  • Generic 'I came across your profile'→ Specific first line written by AI on real signals
  • Buying stale lists and blasting them→ Intent-based ICP targeting, refreshed continuously
  • SDR burning 40 hours for 2 meetings→ One build, runs forever, books while you sleep
  • 'Personalized' that everyone can spot→ Personalization that earns a reply
  • Outbound gut feel + guesswork→ Outbound engineering: testable, measurable, improvable
// TL;DR: GTM engineering is not spray and pray. It is a scrape, an enrichment waterfall, a personalization layer, and a booking flow: built once, owned by you, tuned over time. We write the copy and wire the system because that combination is what makes it work.
the-model.txt
HuntingHydra
// how it works

Copy and build. Same sprint.

The same founders write the cold email AND build the Clay workflow that sends it. No briefing chain, no handoff, no delay between strategy and execution.

The stack
ClayInstantlySmartleadApolloLinkedIn Sales NavClaude + GPTn8nAhrefsClearbitHunter.io
WHY_IT_WORKS.md

Write the message. Build the machine.
Same brain. Same week.

  • 01We write AND build the system: the combination almost no GTM shop can offer from one place.
  • 02Two founders on day one. No account manager between you and the build.
  • 03Every system ships with a written playbook so you can tune it without us.
  • 04We price it as a build, not a retainer: you own the infrastructure after the sprint.
  • 05Optional ops retainer for pipeline tuning, copy iteration, and inbox rotation.
PRICING.json

One build. Fixed.

You own the infrastructure after the sprint. Optional retainer for tuning.

SINGLE SPRINTGTM build only
$10k
/ sprint, all-in

Clay + Instantly infrastructure built and live. ICP defined, enrichment waterfall active, first campaign running.

Start the hunt →
MOST HUNTEDGTM + Positioning
$20k
/ sprint, all-in

Positioning fixed first so the outreach message actually lands. Then the pipeline is built on top. The only sprint that solves both ends.

Start the hunt →
FULL CUTFull studio
$30k
/ sprint, all-in

Every head on the table. Positioning, GEO/AEO, GTM build, and UX teardown in one two-week engagement.

Start the hunt →
// ADD-ONS
GTM ops retainer
// pipeline tuning, copy iteration, inbox rotation, new sequences
$3k–$8k / mo
GEO / AEO retainer
// LLM citation growth so warm leads already know your name
$2.5k–$8k / mo
FAQ.txt

Questions before you summon.

Because the message determines whether anyone replies. GTM engineering amplifies whatever angle you send. If the angle is wrong, you burn the list faster with a better system. We fix the message before we build the machine.

Typically 50-200 per inbox per day, across multiple warm inboxes. Sequence cadence is calibrated to your ICP and deliverability health. We start conservative and ramp based on reply rates.

Generic cold email is dead. Specific, signal-triggered outreach to an exact ICP with a real first line still works. The difference is execution quality and targeting precision. That's what the build delivers.

Yes. Copy and build happen in the same sprint. The AI personalization layer is trained on your voice and positioning. The framework sequences are written by us, not templated from a library.

Clay pulls from 50+ data sources: LinkedIn, Apollo, G2 reviews, job boards, Reddit, news mentions, funding announcements. If they exist anywhere with a digital footprint, Clay can find them.

Two weeks because the scope is fixed: one ICP, one sequence, live infrastructure. The sprint is the build. The retainer is the tuning. You don't need to wait a quarter to start sending.

Yes. You own every workflow, every Clay table, every Instantly account. The sprint includes a written playbook. You can run it yourself or keep us on retainer for iteration.

Send an email. You'll know in three sentences.

SUMMON_HUNTER.exe

Start the hunt.

Pick the head. Describe the wound. One email back tells you if this is the right fit.

Which head? (pick all that apply)

After the sprint

The pipeline runs. The beast finally sleeps.

Warm leads booking calls without an SDR touching them. The system runs in the background while you do the work that actually needs a human.

Six-headed hydra sleeping peacefully after the GTM engineering sprint