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Omniflow

B2B SaaS · Workflow Automation

Repositioned from a generic "workflow automation" pitch to a clear ICP narrative. Homepage, pricing, and feature pages rewritten to lead with pain instead of features.

PositioningCopywritingUX
  • Generic headline: describes the product, not the problem
  • Feature grid above the fold, no ICP signal
  • Pricing buried, no conversion hierarchy
  • Opens with the pain ops teams actually search for
  • ICP callout above the fold: right person, 5 seconds
  • Pain → solution → proof → pricing flow
Before
Omniflow — before
After
Omniflow — after