TraxIntel
B2B SaaS · OSINT & IntelligenceRepositioned from a generic background-check tool to a professional intelligence platform for investigators, legal teams, and HR. Rewrote homepage to lead with credibility and use-case specificity.
- ✕Background check commodity: no differentiation from a dozen competitors
- ✕Feature list with no outcomes, reads like a database catalogue
- ✕Same copy for investigators, HR, and legal
- →Professional intelligence platform for high-stakes decisions
- →Outcome-led: what you find out, not how the tool works
- →Three audience verticals, each with its own language
Before
After
