* { opacity: 1 !important; transform: none !important; animation: none !important; } [data-desktop-shell] { height: auto !important; overflow: visible !important; background-image: none !important; } [data-desktop-surface] { display: none !important; } [data-desktop-ssr] { position: static !important; min-height: 100vh; padding-top: 24px; }

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home.mdx

before-after.md

positioning.md

geo-aeo.mdx

gtm-engineering.md

copywriting.md

seo.md

ux-design.md

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← before / after

TraxIntel

B2B SaaS · OSINT & Intelligence

Repositioned from a generic background-check tool to a professional intelligence platform for investigators, legal teams, and HR. Rewrote homepage to lead with credibility and use-case specificity.

PositioningCopywritingUX

✕Background check commodity: no differentiation from a dozen competitors
✕Feature list with no outcomes, reads like a database catalogue
✕Same copy for investigators, HR, and legal

→Professional intelligence platform for high-stakes decisions
→Outcome-led: what you find out, not how the tool works
→Three audience verticals, each with its own language

Before

TraxIntel — before

After

TraxIntel — after

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