Proposal Writer

A proposal that leads with your company background is a brochure. The buyer reading it is asking one question: does this person understand my problem well enough to trust them with it? Most proposals answer a different question: "why are we a good company?" — which the buyer didn't ask. The strongest proposals do three things the buyer doesn't expect: they restate the problem more precisely than the buyer stated it (which signals deep understanding), they name what happens if the problem isn't solved (which creates urgency without pressure), and they make the next step specific and low-effort. Paste this prompt into Claude or ChatGPT. Share your deal context. The AI writes a complete proposal in buyer-problem-backward order: situation, what's at stake, scope as outcomes, timeline, investment with cost-of-inaction comparison, and one specific next step.

1. Click "Copy prompt" above and paste it into Claude or ChatGPT to start the session.
2. Share: the buyer's stated problem (in their words if possible), the outcome they care about in 6 months, the scope of what you're proposing, timeline, investment, who else they're considering, and any number from discovery that quantified their pain.
3. The AI writes the full proposal — situation restated more precisely than the buyer stated it, cost of inaction with numbers, scope written as outcomes ("by [date] you will have [outcome]"), and a specific next step.
4. Every [VERIFY] flag marks a section where an assumption was made — check these before sending.
5. Use "write my ROI section" mode for just the investment + cost-of-inaction section if the rest of the proposal exists.
6. Use "diagnose my proposal" to identify what's been written for the seller's comfort instead of the buyer's decision process.

Input: Positioning sprint for a B2B HR tech company, $18K engagement, buyer said "our homepage isn't converting demo requests"

THE SITUATION:
Your demo request rate of 1.2% sits at roughly half the benchmark for tools in your category. Based on what you shared in our discovery call, the issue isn't traffic — it's that the homepage is explaining what the product does without answering why a Head of People at a 200-person company should care now. The pitch that works on calls isn't translating to the page.

WHAT'S AT STAKE:
At your current traffic level (8,200 visitors/month) and average contract value ($24K), each percentage point of demo conversion improvement is worth approximately $1.97M in annual pipeline. The current gap to category benchmark costs roughly $985K in unrealized pipeline per year.

WHAT WE'RE PROPOSING:
By Week 2: You'll have a positioning statement specific enough to exclude someone and a tested homepage hypothesis.
By Week 4: You'll have a revised homepage live, with a 90-day A/B test plan and the data setup to measure it.

NEXT STEP:
Reply to this proposal with any questions by [date]. I'll schedule a 20-minute kickoff call to finalize scope before [start date]. No additional paperwork required to begin.