AI Brand Visibility Audit

Most founders assume if they rank on Google, AI models know them too. They don't. AI models form their own mental model of your category, independently of traditional SEO. A brand that dominates Google can be invisible to ChatGPT. A competitor with half your traffic can own the AI recommendation space. This is the AI visibility gap — and it doesn't fix itself. Paste this prompt into Claude or ChatGPT. It asks for your brand details, then runs a 6-question audit across all four AI models and synthesizes the responses into a scored report: category presence, knowledge accuracy, competitive position, and recommendation rate. Score out of 100, specific factual errors by model, and a tiered action plan. First run takes 30–45 minutes. Reruns are 15.

1. Click "Copy prompt" above and paste it into Claude or ChatGPT to start the session.
2. The AI will ask for your brand name, website, category, audience, competitors, and anything AIs commonly get wrong about you. Answer in plain language — no special format required.
3. If you're using a browsing-enabled AI (Claude with web access, ChatGPT with browsing, or Perplexity), it runs all six audit questions across all four AI models itself and proceeds to synthesis.
4. If browsing isn't available, the AI gives you the exact prompts to run in each model and synthesizes the results when you paste them back.
5. You'll receive a complete scored report: per-model findings, what AIs get right and wrong, and a tiered action plan ordered by impact.
6. Rerun monthly. AI training data shifts constantly. A brand invisible today can surface in 90 days with the right moves.

From a real audit of a B2B SaaS spend management tool:

OVERALL VISIBILITY SCORE: 47/100

| Dimension           | Score | Max | Grade |
|---------------------|-------|-----|-------|
| Category Presence   | 12    | 25  | C     |
| Knowledge Accuracy  | 10    | 25  | D     |
| Competitive Position| 15    | 25  | C+    |
| Recommendation Rate | 10    | 25  | D     |
| Total               | 47    | 100 | C-    |

One-sentence summary: The brand exists in AI training data only as a secondary mention. AIs know the category and main competitors well, but this brand isn't part of their default recommendation set, and the information they do have is 12-18 months out of date.

Key findings:
· ChatGPT listed old tiered pricing that was scrapped in a Q3 2024 pivot
· No model mentioned a $6M seed round from April 2025
· The brand's clearest differentiator (Slack-native approvals) was invisible to all four models
· Recommendation rate: 0 of 4 models proactively suggested the brand when asked

Immediate actions from the report:
1. Publish "Brand vs Competitor" comparison page naming the Slack differentiator explicitly
2. Update G2, Capterra, TrustRadius with current pricing and integration info
3. Distribute a press release for the funding round through a wire service