About Page Rewrite

Most about pages are written for the company, not the reader. They open with founding dates, team credentials, and mission statements — and convert almost nobody. This skill rewrites the about page as a 300-450 word trust document: six short sections, each earning its place by converting skepticism into trust or trust into action. Answer 7 questions and get a full draft with the exact copy, section headings, and a meta description.

1. Click "Copy prompt" above and paste it into Claude or ChatGPT to start the session.
2. Answer the 7 inputs: what you do, why you started, what the old way gets wrong, your conviction, 2-3 key people with one specific detail each, your strongest proof point, and your CTA.
3. Review the six-section draft. Check that Part 2 (why the old way is broken) names a failure your readers already resent.
4. Check the people section: each person should have one non-generic detail that could not appear on a LinkedIn bio.
5. Use the meta description output directly. It's written for CTR, not keyword stuffing.

Input: B2B positioning consultancy, 2 founders, 42 clients pre-seed-round

Output excerpt:

THE PROBLEM WE COULDN'T IGNORE
Most B2B founders write copy that sounds like everyone else. Not because they're bad writers. Because they're too close to their own product to say the uncomfortable true thing. The result is a website that looks fine and converts poorly.

WHY THE USUAL FIX DOESN'T WORK
Hiring a copywriter helps. But most start with a brief. A brief is what you think you want to say. The best copy comes from what your customers are already saying.

OUR CONVICTION
Positioning is an act of listening, not invention. Every project starts with customer interviews.

THE PEOPLE
[Name] spent six years running paid acquisition before realizing the ad was never the problem. Now she writes the pages that make the ads work.

ONE THING THAT SHOWS IT
42 founders used this process before their seed round. Thirty-one closed.