Hero H1

Most H1 prompts ask for your product description and spit out five variations. This one does the actual work. Give it a URL or a raw idea. It runs a 7-step process: extract and score your differentiators, research 3-5 competitors, map the positioning gap, identify your reference point (Category vs. JTBD), write the H1 and subheadline, run a 5-second test, and check for three failure modes. Output: one winning H1, one subheadline, the full reasoning, and two A/B alternatives.

1. Copy the prompt into Claude (Sonnet or Opus) or ChatGPT-4o. Claude gives better competitive research.
2. Give it a URL; it will browse and extract everything it needs. Or paste a raw description if you don't have a live page.
3. Let it run the full 7 steps without interrupting. The differentiator audit and competitor research happen before any copy is written.
4. Review the POSITIONING GAP before looking at the H1. If the gap is wrong, the headline will be wrong.
5. Use the 5-second test table to evaluate. If fewer than 5 questions pass, the prompt will rewrite before delivering — trust that.
6. Take the two A/B alternatives seriously. The most defensible H1 is often Option B, not the primary.

Input: https://yourproduct.com (or a one-sentence description)

What it outputs:

DIFFERENTIATOR AUDIT
| Claim              | Specificity | Falsifiability | Magnitude | Priority  |
| "2-week sprint"    | High        | High           | High      | Primary   |
| "fixed scope"      | High        | High           | Medium    | Secondary |
| "two founders"     | Medium      | High           | Low       | Weak      |

PRIMARY DIFFERENTIATOR: 2-week fixed-scope sprint. No competitor matches this with verified delivery.

POSITIONING GAP: No agency in the B2B SaaS positioning space commits to a two-week delivery with a fixed scope. Territory is open.

REFERENCE POINT TYPE: JTBD. "Positioning" is too vague as a category name for founders who don't know they need it.

H1: Fix your positioning in two weeks, not two quarters
Subheadline: For B2B SaaS founders who built fast and got stuck on messaging. Fixed scope, fixed price, two founders who both touch the work.

5-SECOND TEST: 5/6 ✓ (Action not covered in H1 or sub, acceptable)

FAILURE MODE CHECK: Pass
ALTERNATIVE H1s:
Option B: "The positioning sprint agencies won't offer"
Option C: "Two weeks to know exactly what your product is for"